I posted at http://JustAPersona.com the wackiness of this contest. I won't re-post it here, but I think it's worth reflection.
We have customized products on the web.
We have video contest by brands, as well.
Here, they mix the two - yet claim you don't have to buy a car to enter it?
Okay, this is silly.

...I suggest a subcategory to this video contest... ;-)