Description:
A "call to action" is a "request" for your site visitor to do something. It can request a sale, a contact, a subscription, a lead, or whatever meets your objectives. Good calls to action increase the likelihood of the visitor doing whatever you request, which equals a "conversion." It can be a graphic "button" with a message or a hyperlink text message. Here are the elements that go into a good call to action. Try to incorporate as many elements as you can. Wording * Use consistent wording. "Contact us" and "Contact us via e-mail" are two different calls to action. "Add to your order" and "Change your order" should lead to different pages (though likely very similar pages). * Begin each call to action with an active verb: learn, place, add, submit, get, modify, edit, etc. * Include a benefit or positive result in the text message, if possible: Get free subscripiton, Add to your order, etc. Placement * Make your call to action the logical conclusion to the content on the page. * Place the call to action where your eye path ends up as you look at the page. Call to Action Buttons * Make a button instantly recognizable as a call to action.