Do you still remember last year, the launch of the “12 Month Internet Millionaire?” If you have forgot or in case you doesn’t know, it was the launch of Russell Brunson’s six hour coaching session with Vincent James (picture on the left)- an offline entrepreneur who made over $100 million in over 23 months.

To date, the sales letter of the 12 Month Internet Millionaire had been kept in my swipe files till today, and this article am going to share with you why in my point of view this is a “KILLER SALES LETTER.” Here is the direct link to the sales letter: 12 Month Internet Milllionaire (By the way this is not an affiliate link).

The truth of a sales letter success wouldn’t have been possible if the offer wasn’t good and the list wasn’t targeted. A poor offer and an untargeted list will always destroy the best-written sales letter. However, a poorly written sales letter will ruin a great offer and a targeted list but usually no to the degree of the former.

In this article, I’m going to share with you some important elements of this killer sales letter, which was written by Kevin Hill who is a resident copywriter for Russell Brunson. Make sure you take note this important element and create specific action steps for your own promotion.
A Killer Headline

As you know the most important element of any sales letter is the headline. And the headline for the 12 Month Internet Millionaire was truly an eye catcher that pique people to read on. You see, there are many factors that make this headline a killer.

One of them is that it was outrageous enough to catch people’s attention. It use the fact that Vincent James is an ex-felon to pique people’s interest and curiosity to read on.

So, an ex-felon, “Who the hack had ever heard that in a sales letter?” To be honest with you, I was shock and amazed when I saw that word. And because of that word people started writing blogs and forum posting about Vincent James’ history and questioning why Russell Brunson (picture on the right) was selling his product.

As you can see, the fact that the angle drew so much ire brought more attention to the product, since it’s been shown time and time again that negative publicity is good publicity. Just like what Den Kenndy once said, “If you aren’t offending someone, you’re not marketing hard enough.”

Another reason why the headline was such a killer is because it was unique and fresh even my friends who’re not interested in building any business also wanted to know the answer behind this product when I show them the sales letter.

To be honest with you, most internet marketing product always give the same benefit based headline, they usually go something link this, “How I made $566,231 A Day And How You Can To!” These headlines are damn boring and do nothing to attract attention.

You must understand that there are certain stages of awareness in a market and you have to know how many times your potential customer has been “pitched to,” so you can come up with a unique angle or “hook” that attracts attention to your target audience.

You see, many people who log on the internet have seen sales letter after sales letter, headline after headline, that claims of instant riches and are becoming inherently skeptical, that is why the 12 Month Internet Millionaire sales letter is so unique. No one, I said again, no one on the internet has use the word “ex-felon” in the headline of a sales letter.

To be honest with you, if you take your headline and place it on another sales letter in your niche, then the headline is not unique enough. By just knowing what I share with you above, you will be miles ahead of your competition when it comes to writing headlines that compel your prospect to continue reading.

A Powerful Testimonial That Establish Credibility In A Sales Letter

Do not underestimate the power of a strategically-place testimonial promoting a product or author. People are awestruck at celebrities and many marketers get superstars to endorse their products. So, who was behind the stellar testimonial for the 12 Month Internet Millionaire? You guess it, his name is Gary Halbert (picture to the left). If you are not aware or in case you doesn’t know who is Gary Halbert, he is considered by many to be one of the top copywriter and marketer who ever lived. He sadly passed away on Easter Sunday 2007 and has been greatly missed.

Below is the stellar testimonial Gary Halbert wrote for Vincent James:

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“…The Most Important Marketing Product Ever Put Together…!”

“I believe this is by far the most important marketing product ever put together. In it, he reveals a lot of secrets that even I have never before revealed to anyone (except a few clients and my closest friends).

If you dare say the information you get from this product was already known to you or it wasn’t worth the money, you are much more than a $#%@%. You are a stone-cold, unethical liar.

Believe it or not, much of this information is so electrifying; it was unknown even to me. And I am now using these secrets when I create advertising for myself or for my clients.”

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As you can see social proof is extremely powerful in a sales letter or any sales presentation for that matter.
Hypnotic Device In The Sales Letter

In the 12 Month Internet Millionaire sales letter, hypnotic device was use several times through the sales letter, for example:

-Buy Today
-Order Today
-Order The 12 Month Internet Millionaire Today, Right Now, While It’s Still Hot On Your Mind.

The above phrase are called an embedded command. As you can see, the command is not obvious and because of that it evades the left side of the brain that deals with logic and this make the person reading it compiles without knowing it.

For more information on using hypnotic device you can go to this article: Hypnotic Secrets
Presupposition Device In The Sales Letter

Here’s another ultimate device that was used in the 12 Month Internet Millionaire. If you look after the order box, it say :

“What will you do with the extra $500, $5,000, even $50,000 per month you’ll earn when you implement Vince James’ marketing secrets into your online business?”

This sentence illustrate an image that you already making the kind of money you can be making when you employ Vincent James’ secrets. As you can see, the sentence is a question, and that is why it will automatically force the reader to answer it in their mind.

This is an extremely powerful device that will intensifies a person’s desire by forcing them to bring the benefits they will be getting in their mind. Many marketers like to make the readers imagine the benefits they’ll get by marking a great some of cash.
They’ll talk like :

-Having a new car
-Able to live a fancy home
-Travel around the world

But by asking the question, “What would you do with this money?” you are allowing the reader to fill in the blanks themselves. Having the customer to picture the benefit for themselves is much more powerful than just telling them what they’ll able to get.

You see, everyone has different dreams and goals, and giving a presupposition question , you allows your customer to picture the image of how the product is going to benefit them and them alone.
Conclusion

The 12 Month Internet Millionaire is an excellent sales letter you’ll want to study and add to your swipe files. It employs a killer headline, an irresistible hook, a beneficial testimonial and powerful hypnotic elements that grease the slide for the sale.

Don’t just read this article intellectually and put it a side, make specific action steps for your own promotion or upcoming promotion and am sure this article will boost your sales and profits.