This is the second lesson and also the last lesson on writing an effective hypnotic marketing piece. If you’ve not read lesson 1, you can read at this link: www.EmpireDotCom.com

You see, there is a myth that say writing has to be intellectual. In school, you might have been taught to use Thesaurus to choose more complicated words. To be honest with you, this couldn’t be any further from the truth! Hell yes, you should use a Thesaurus, but to turn complicated words into simpler words!

You see, when you’re writing any marketing piece, you need to write at sixth or seventh grade level. You should never use words people will “trip off,” because it will cause them to lose their hypnotic trance when reading your piece. And they’ll go from a “flow” mode to a “figuring it out” mode which absolutely kills their momentum.

As you know, the general population can only read at sixth or seven grade level, so you have to write clearly without using too much huge words to get maximum understanding. Don’t be mistaken, I’m not talking about “talking down” to your audience, I’m talking about writing your marketing piece, whereby everyone can understand it easily. The fact is, if everyone can understand you, they’ll be influenced by you.

If you want to get a good lesson in simple writing, you can read books by Chales Bukowski and Harald Robbins. Just one warning, these two authors wrote novels that are R-rated, but you will be amazed at their writing styles, as they are crisp and easy to read.
The Truth

You see, there are many writers out there, especially copywriters who believe having the ability to write is all they need to persuade their prospect automatically take their side. To be honest with you, this cannot further from the truth.

The real truth behind is “proof.”And “proof” is the number one reason why sales letter, and any other marketing communication fails. They lack the proof to back up the claims they make. I know you will ask, “Where in the heaven, can I get the proof to create a “meaty” piece? To be honest with you, the answer is “research and lots of research.

As you know, people love facts, solid ideals and real-world benefits, and with all that in your writing, I guarantee your credibility will skyrocket, and your audience will be in hypnotic trance when reading your piece. They will think to themselves, “This person knows what they’re talking about.”

Just imagine you’re making a case in front of a judge and jury, you will need sufficient proof to be able to make them believe you. You see, if you have sufficient proof and facts in your marketing message, persuading someone will be infinity easier.
Conclusion

In case, you still haven’t figured it out, both lesson were not just about sitting your prospect in a comfy couch and saying, “You are getting sleepy…” over and over again until they get hypnotized. Both article were illustrating about making your writing to become tighter and credible so your prospect is so enthralled over what you have to say, they lost track of time and are more susceptible to being influenced.

Use these two lesson that you have learn, the next time you write your marketing piece and you’ll be miles ahead of your competition.

In my previous article on hypnotic secrets, I talk about specific techniques you can use to add some punch to your sales letters. If you want a refresher, you can go to this link: Hypnotic Secrets

As you know, the ultimate sales letter has to have many great stuff injected into it, such as an irresistible offer, a perfect headline and a killer lead, etc… The hypnotic elements such as embedded commands are extremely effective when it comes to persuading your prospect to take action on what they read.

In this article, I’m going to share with you the insider tips you can use to improve your writing, not only for sales letter but also articles, press release and even speaking at seminars. (If you like to speak with groups)

The ability to express ideas clearly and concisely enthralls your readers so much that it will subconsciously put them in hypnotic trance, hanging on every word they read or even hear. Let’s face the fact, anything you do in any kind of business is marketing, and being able to speak and write well takes you a long journey in marketing and even in your life.

Sounds great? Let’s get this down right now…
The Secret To Hypnotic Writing Is To Write Fast

When you write a sales letter or articles, you write whatever ideals comes to your mind. You see, you don’t go back and edit those misspell words, or fix that run-on sentence. You just write, write and write. Because believe it or not, the freshest writing appear when you’re writing freely off the top of your thinking mind, just as if you are speaking to someone in real time.

To be honest with you, you are not alone. I’ve heard and read about expert copywriters such as Gary Halbert and Joe Vitale are people who rely on their writing to make money and also does the same technique. You see, not only does it seem fresher, but it’s the best for curing “writer’s block” which many people complain about.

Let me dig in further, if someone came to you and bluntly said, “Tell me about your widget,” would you scratch your head and think of the words to say? Would you create a sentence in your mind, “read it out” to yourself, and rephrase it in your mind to correct any grammatical errors?

Absolutely no way! You would give yourself a mere second to think about it and I guarantee you’ll say what was on your mind straight away. You see, your subconscious will go to work and allow you to say things you never thought you were plan to say. The person who ask you the question would think you’re crazy to try to create a perfect sentence in your mind.

Guess what? This is how you’re going to write for your first draft of your sales letter, articles, press release or anything else. As you can see, I said the word “first draft”. You don’t want to write a draft, load it in your web template, and expect sales to come rolling in.

You see, you’ll want to edit the draft several times or take a couple of days away from it and come back to it later with some fresh ideals in your mind. You can also try to read it out loud to a friend or yourself (the former is more effective). I always do the latter, which is read out loud to myself.

By all means, you aren’t done yet. But you’ve given yourself a great foundation to work from since editing is a lot easier than just writing from scratch. So the best and most effective way to create hypnotic writing, meaning writing that jumps off the page and sink the hook of the reader, is to “write and then rewrite.”

Believe me, just try it a couple of times and I guarantee, you’ll laugh at the people who complain about “writer’s block” and you’ll annihilate your competitors who are still scratching their head and staring at their computer screen like a donkey.
Get Rid The Word “THAT”

Another problem that writers have is injecting too many “that’s” in their writing. Below is an example:

• Bad Writing: My friend went to the recruiting center so that he could join the army.


• Good Writing: My friend went to the recruiting center so he could join the army.

As you can see, removing or clearing away the “that” leads to a tighter sentence without changing its meaning. To be honest with you, overusing of the word “that” is one of the bad habits of writers. Believe me, I actually straggled with it myself too until I make effort to actually limit my use of the word “that” in my sentence. Remember this, limiting superfluous language leads to tighter and more flowing prose.

Do you still remember last year, the launch of the “12 Month Internet Millionaire?” If you have forgot or in case you doesn’t know, it was the launch of Russell Brunson’s six hour coaching session with Vincent James (picture on the left)- an offline entrepreneur who made over $100 million in over 23 months.

To date, the sales letter of the 12 Month Internet Millionaire had been kept in my swipe files till today, and this article am going to share with you why in my point of view this is a “KILLER SALES LETTER.” Here is the direct link to the sales letter: 12 Month Internet Milllionaire (By the way this is not an affiliate link).

The truth of a sales letter success wouldn’t have been possible if the offer wasn’t good and the list wasn’t targeted. A poor offer and an untargeted list will always destroy the best-written sales letter. However, a poorly written sales letter will ruin a great offer and a targeted list but usually no to the degree of the former.

In this article, I’m going to share with you some important elements of this killer sales letter, which was written by Kevin Hill who is a resident copywriter for Russell Brunson. Make sure you take note this important element and create specific action steps for your own promotion.
A Killer Headline

As you know the most important element of any sales letter is the headline. And the headline for the 12 Month Internet Millionaire was truly an eye catcher that pique people to read on. You see, there are many factors that make this headline a killer.

One of them is that it was outrageous enough to catch people’s attention. It use the fact that Vincent James is an ex-felon to pique people’s interest and curiosity to read on.

So, an ex-felon, “Who the hack had ever heard that in a sales letter?” To be honest with you, I was shock and amazed when I saw that word. And because of that word people started writing blogs and forum posting about Vincent James’ history and questioning why Russell Brunson (picture on the right) was selling his product.

As you can see, the fact that the angle drew so much ire brought more attention to the product, since it’s been shown time and time again that negative publicity is good publicity. Just like what Den Kenndy once said, “If you aren’t offending someone, you’re not marketing hard enough.”

Another reason why the headline was such a killer is because it was unique and fresh even my friends who’re not interested in building any business also wanted to know the answer behind this product when I show them the sales letter.

To be honest with you, most internet marketing product always give the same benefit based headline, they usually go something link this, “How I made $566,231 A Day And How You Can To!” These headlines are damn boring and do nothing to attract attention.

You must understand that there are certain stages of awareness in a market and you have to know how many times your potential customer has been “pitched to,” so you can come up with a unique angle or “hook” that attracts attention to your target audience.

You see, many people who log on the internet have seen sales letter after sales letter, headline after headline, that claims of instant riches and are becoming inherently skeptical, that is why the 12 Month Internet Millionaire sales letter is so unique. No one, I said again, no one on the internet has use the word “ex-felon” in the headline of a sales letter.

To be honest with you, if you take your headline and place it on another sales letter in your niche, then the headline is not unique enough. By just knowing what I share with you above, you will be miles ahead of your competition when it comes to writing headlines that compel your prospect to continue reading.

A Powerful Testimonial That Establish Credibility In A Sales Letter

Do not underestimate the power of a strategically-place testimonial promoting a product or author. People are awestruck at celebrities and many marketers get superstars to endorse their products. So, who was behind the stellar testimonial for the 12 Month Internet Millionaire? You guess it, his name is Gary Halbert (picture to the left). If you are not aware or in case you doesn’t know who is Gary Halbert, he is considered by many to be one of the top copywriter and marketer who ever lived. He sadly passed away on Easter Sunday 2007 and has been greatly missed.

Below is the stellar testimonial Gary Halbert wrote for Vincent James:

———————————————————————————–

“…The Most Important Marketing Product Ever Put Together…!”

“I believe this is by far the most important marketing product ever put together. In it, he reveals a lot of secrets that even I have never before revealed to anyone (except a few clients and my closest friends).

If you dare say the information you get from this product was already known to you or it wasn’t worth the money, you are much more than a $#%@%. You are a stone-cold, unethical liar.

Believe it or not, much of this information is so electrifying; it was unknown even to me. And I am now using these secrets when I create advertising for myself or for my clients.”

———————————————————————————–

As you can see social proof is extremely powerful in a sales letter or any sales presentation for that matter.
Hypnotic Device In The Sales Letter

In the 12 Month Internet Millionaire sales letter, hypnotic device was use several times through the sales letter, for example:

-Buy Today
-Order Today
-Order The 12 Month Internet Millionaire Today, Right Now, While It’s Still Hot On Your Mind.

The above phrase are called an embedded command. As you can see, the command is not obvious and because of that it evades the left side of the brain that deals with logic and this make the person reading it compiles without knowing it.

For more information on using hypnotic device you can go to this article: Hypnotic Secrets
Presupposition Device In The Sales Letter

Here’s another ultimate device that was used in the 12 Month Internet Millionaire. If you look after the order box, it say :

“What will you do with the extra $500, $5,000, even $50,000 per month you’ll earn when you implement Vince James’ marketing secrets into your online business?”

This sentence illustrate an image that you already making the kind of money you can be making when you employ Vincent James’ secrets. As you can see, the sentence is a question, and that is why it will automatically force the reader to answer it in their mind.

This is an extremely powerful device that will intensifies a person’s desire by forcing them to bring the benefits they will be getting in their mind. Many marketers like to make the readers imagine the benefits they’ll get by marking a great some of cash.
They’ll talk like :

-Having a new car
-Able to live a fancy home
-Travel around the world

But by asking the question, “What would you do with this money?” you are allowing the reader to fill in the blanks themselves. Having the customer to picture the benefit for themselves is much more powerful than just telling them what they’ll able to get.

You see, everyone has different dreams and goals, and giving a presupposition question , you allows your customer to picture the image of how the product is going to benefit them and them alone.
Conclusion

The 12 Month Internet Millionaire is an excellent sales letter you’ll want to study and add to your swipe files. It employs a killer headline, an irresistible hook, a beneficial testimonial and powerful hypnotic elements that grease the slide for the sale.

Don’t just read this article intellectually and put it a side, make specific action steps for your own promotion or upcoming promotion and am sure this article will boost your sales and profits.

First of all before you start any kind of internet business you need to understand that this business is really multifaceted. There is no way you can know or be an expert in all the different parts of this business. You will never have any success if you hope to "learn" it all.

Continue to look for ways to outsource most of the work, so that you can start making money faster. Always look for free tools and help you can along with your outsourcing. So if you are an affiliate or a owner of a product who want to use affiliates to help you to increase your sales then this article is going to be very important to you.

As an affiliate, you should always be looking for a leg up. Below are some question you will come across:

What advantage will you get over another affiliate?
How can your marketing message be spread over a greater audience?
How can you make sure the information you are giving about a product you are promoting is accurate?

To be honest with you, the answer to the above question is affiliate tools.

As a product owner if you want to use affiliate to help drive your sales then you should think yourself as an affiliate. So what affiliate tools will help your affiliates better market the new product or service? Am sure the answer is to give the very best content and affiliate tools to your affiliates because you should know that your affiliates are valuable to your promotion.

If your affiliate have success in promoting your product using your affiliate tools, there is pretty great chance that they will help you promote your new product in the future. Product owner need to be creative with their tools, and definitely need to test which tools work the best, they also need to be testing the copy for the sample emails.

Again I want to reiterate the important of affiliate tools. Affiliate can help you bring in huge amount of sales.So what affiliate tools should you create for your affiliates, or as an affiliate what are the best tools to use? To be honest with you, it really come down to the product that you are promoting. The two most common tools that you will find in any affiliate center are banners ads and sample emails.
Sample Emails

How many times have you received the emails thats exactly the same from multiple people promoting the same product? Those email are exactly the same because they are using a sample email created by the product owner. Sample email is usually tested and proven by product owner to yield higher conversion the other emails.

Something that is important about sample emails is that you have the affiliate's link in the email in several places. The reason to have affiliate link in several places is to make easy for people to click on the link to direct them to the sales letter and if the prospect buys, the affiliate gets credited.

One important note for affiliate is that you should take the sample email, and personalize the email for your respective list. Today top marketers use bits and pieces of the sample email and incorporate their own thoughts into the email that they will blast out to their list. Those top marketers know what the list "Hot Buttons" are.

It is important to keep your message personal. Here are some tips to make this happen in your upcoming promotion:

Keep paragraphs short (one or two sentence maximum).
If you make a spelling or grammatical error, don't worry about stopping to fix it. (within reason of course).
Use relaxed, friendly terms like 'Hey'.
Call the recipient by their first name.
Build your attractive character by sharing memorable facts about yourself.

By doing the above tips, your leads will fill like they are receiving message from a friend, not another spam mail asking them to buy something they can't see the benefit in.

Below is an example of a sample email you can use:

Hey (First name),

I hope you are having an extremely profitable day.

You know, I buy alot of stuff online. I'm not talking about regular stuff like you'd get at Amazon, but I'm talking about information that help me rake in a profit online.

Now, I am not afraid of paying top dollar for the best information. Alot of my online buddies shy away from buying expensive ebooks and courses.

But, if the content is good and when I take ACTION on what is taught, I consider the expensive price to be an investment in my business.

I mean, people pay up to$30,000 a year to go to college. That's ALOT of money, but the return on the investment is priceless.

So, when I heard that Alvin Phang was releasing his Atomic blogging version 2.0 on how he make a profit from blogging and how he got no. 1 in Google for the word phrase "Make Money Online", I was skeptical.

I mean, if Atomic Blogging delivers on what it promise, then why the HACK is Alvin selling it at a VERY LOW PRICE?

So I order a copy and check it out. And believe me, I was totally blown away. Atomic Blogging really deliver terrific content.

You can read more about it here:

Alvin Phang's Atomic Blogging Version 2.0

Believe me, you've got to check it out. I got mine in no time, and I only had to pay a VERY LOW PRICE as its price is going to rise anytime.

Alvin is pretty talented guy. He is not only enthusiastic about blogging but he really cares about helping people succeed online.

This REALLY comes through on Atomic Blogging. So check it out by going to:

Alvin Phang's Atomic Blogging Version 2.0

...and take a look for yourself.

I mean, what have you got to lose? You'll get great content as well.

To You And Your Success,

(Your Name)

Banner Advertisement

Banner advertisement are also a popular affiliate tools, but it seem that it is not as popular as before, still there is affiliate asking for access to banner ads because posting ab advertisement on a web page is much easy. The most common and popular banners are interactive banners that flash message. The banners are encoded with the respective affiliate's link so when the banner is click and the customer taken to the sales page, the affiliate gets credit.

Below are some other tools you can create for your affiliates:

* Articles
* Audio Text Links
* Autoresponders
* Blog Reviews
* Email Signature
* Ezine Ads
* Forum Signature
* Google Ads
* Images
* Pop Ups
* Press Release
* Tell A Friend Script
* Text Links
* Thank You Page Ads

As you can see you can and should be as creative as possible. Depending on your product, you can go overboard with your affiliate tools. If you have viral product, you may want to spend more time on forums posting as much as possible to have your signature file be shown up more often. Affiliates appreciate product owners who go the extra miles and create affiliate tools that will speed up the process for them.Again it is absolutely important to offer some affiliate tools, even if you aren't sure affiliate will use them.

If you,re like most marketer, you started out this new year with a fresh outlook and determination that this will be "THE YEAR" - the year you get back in shape, the year you make a profit, the year you make your online business a success.

So now, I want to ask you, "How's it going?" Are you still blazing the trails at full speed ahead? Or did you start off with a bang only to find yourself still struggling to stay focused and motivated?

For most entrepreneurs, it's the latter. You kick off strong like a big rocket preparing for launch, your booster of will power and enthusiasm ready to propel you up towards your big dream. The engines rumble and the ground shakes; it's all system go and you're ready for this great journey ahead of you!

And suddenly, just as you're lifting off, something gone wrong, alarms sound and your rocket power down from a system overload. Then, with a clunk, you rocket makes contact with the launching pad, once again back in the starting position. While you are sitting there thinking, "what just happened?"

Well to be honest with you, you're not alone in this experience. It's common in a entrepreneurial world to have a great ideal that can't be wait to move on. You're excited and determined to get it off the ground and start getting the benefits of it's success.

Then as time comes to start putting your ideal together into something concrete, that's the time when feeling of overwhelm hit. So what do you focus on first? What are the most important priorities you should be spending your time on? All these question suddenly clutter up your mind making it difficult to concentrate on any one thing, let alone an entire project.

Unfortunately will power and enthusiasm will not be dependable fuel in keeping you moving forward when you're feeling overwhelmed and confused. Your will and determination will disappear before you know it, leaving in its place discouragement and feeling of failure before you get started.

To protect yourself from discouragement and failure and keep yourself moving forward with focus and confident, even when you don't feel like it, you will need a more powerful fuel to get that rocket off the ground and keep it on course to its destination.
Putting The Powerful Fuel Concepts Into Action

Theory is only as good as the book it's written in. Let's talk about how you can wildly successful put the powerful fuel concepts to use in your business and keep perpetuating yourself forward even when you don't feel like it.

Focus on your strengths and what you enjoy most: The first step to distinguishing what a 20 percent item is to decide what you're good at doing and what you enjoy and outsource the rest. If building a web page is not your area of strength then don't waste your valuable time trying to build one. Instead, hire someone to do this work for you at a small fee. You can hire them at: www.Scriptlance.com

It is worth the money spent because it will save your time in headaches and frustration, plus the time you spend on things you're not good at robs you of the time that could be spend on your strength areas. The frustration of doing activities you don't enjoy lower energy and affects your effectiveness in other areas of your business.

Focus on "Dollar Productive" activities: Look at the area in your business that will directly bring you money after you determined your area of strength. It is simple to get stuck in the middle of editing your videos, tweaking your ebook or making your graphics that look "just right."

Remember this and put it in your mind, the killer of any business is perfectionism. Just get your product out there and start thinking like the big software companies. One example of this is "Microsoft", you don't see them waiting until their latest version of windows is perfect and running zero glitches then release it. Microsoft make improvement via software updates when they release to the public.

Focus on making money on your product that have completed enough to release, then make improvement as you go. The benefit of this method is that you will receive undoubtedly great feedback that will be invaluable in guiding you in the creation of future products and service by your customers.

Complete your "BIG ROCK": The above two steps is to identify your top 20 percent of work. Now this step shows you how to stay focused on accomplishing that 20 percent each day.

This is by far the most effective way to make great progress and see huge results quickly at first glance. First thing in the morning, especially if you don't like doing them is to ensure that you do complete your daily "BIG ROCK" items first.

This is the biggest reason people fail in this business they simply don't take action. Emotions follow action, not the other way around. So when you don't feel like working on your business and your top 20 percent, that is the time you absolutely need to be working on them. Your feeling of avoidance are action which will override and build momentum, it will program you to stay in action. So make it a mandatory part of your business that you will get into the habit of taking action.

By following these three simple steps, you will be leagues ahead of your competing business owners, and you will quickly find yourself successful in doing online business. Build this habits will help eliminate the feeling of being scattered, overwhelmed and not knowing what action to take next.