Hi, I’m Leo and I’ve got an interesting idea.

That’s what people say anyway. Almost everybody I tell about my Web site, www.monalulu.com, rubs their chin and says, “Hmmm, interesting.”

People think it’s “interesting” that I’m trying to start a nationwide revolution to keep grocery prices affordable.

They consider it kind of “interesting” that I’m urging consumers to take a more active role in the pricing process by actually asking for a discount.

They even find the concept of shoppers mailing in Monalulu postcards to their local grocery stores, well you guessed it, “interesting.”

But “interesting” is about as far as it goes. Once they get past that silly, little word, I lose them. That’s right about the time they need to get back to their regularly scheduled routine.

Well, you know what folks, “interesting” isn’t enough. I’m talking about the price of food here. FOOD. Grade A American beef, and chicken noodle soup, and ravioli, and junk.

I’m not waxing whimsical about the price of tea in China. Although the global economy certainly plays a role in our current predicament.

I’m talking about your 9-year-old neighbor boy who is not getting enough of the right foods to eat – BECAUSE THEY ARE WAY TOO EXPENSIVE!

There, do I have your attention?

“Hmmm, interesting …”

Well, you know what, there are lots of interesting things in this world. And I believe monalulu.com is one of them.

Now I just have to convince the nation that it’s more than just “interesting.” It’s do or die. We’re hungry. We can’t afford food. And we’ve got to eat. Got to!

And I’ve got to act quickly. June 28 is Monalulu Day, the target date for the 10 percent nationwide grocery discount I’m proposing. That’s about two months away. But, realistically, I only have about a month to rally substantial support, if this thing is going to be effective.

I need people to act. I need them to stop watching TV long enough to mail a postcard. Is that too much to ask?

Yes, right now, it probably is. I haven’t explained my idea well enough yet. I haven’t really made my case in the clearest terms. I haven’t answered the critics and the doubters and the skeptics and the haters.

I’ve basically got 30 days. I need to convince a nation. I need to make the American people believe that the food price crisis is serious enough to deserve and demand their urgent attention. And, above all, I need to give them a little hope.

Wish me luck. I’m going to need it. And if you can help me spread the word, please do. Thanks a bundle.