It’s a question that’s been around since the beginning of advertising: Anyone can write, so why the heck do I need a copywriter? Actually, there are many reasons for hiring a professional writer. Real Estate Professionals have to spend money at every turn; web site hosting, printing, sings, food for open houses. Using a copy writer for each project may not be in the budget, but one may be beneficial for specific projects. Here are the top ten reasons why:

1. Copywriters are to words what musicians are to notes. Or sculptors are to stone. Or, you know, baristas are to coffee beans.




2. Good ideas are hard to catch. Copywriters bring a big net.




3. A good design with poorly written copy is like chocolate ice cream with sawdust sprinkles.




4. Copywriters know how to use alliteration, allusion, assonance, onomatopoeia, gerunds and prepositional phrases. The rest of us barely know what those words mean.




5. If a picture is worth 1,000 words, the right words can be worth 1,000 sales.




6. Sticks and stones may break your bones, but the wrong words may kill your marketing.




7. Copywriting is the poetry of sales. It’ll make your customers go weak in the knees.




8. A copywriter bends the laws of time and gravity: saying things with half the words and twice the impact.




9. “Proper words in proper places, make the true definition of style.” – Jonathan Swift (See? Only a writer could write that.)




10. Good copy is agile, quick and deadly accurate. Yep, copywriters are word ninjas.

*With over 8 years assisting agents market their listings, Crooked Tree Press can help you work more efficiently so you can do what you do best. Get Listings!