cre8Buzz Re-Do: Ode to the cre8Buzz Departed,
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We noticed a disturbin’ pattern here at cre8Buzz. As cre8Buzz grows and our user numbers increase, visits and unique views do not. Instead, visits and views stay steady or have dropped slightly. Site visits and views are NOT increasing with member growth.
Why?
What we have seen is buzzers pass, they move on and are rarely seen again. Buzzers are leaving or stop playin’ after just few a months of fun. What is most disappointing, it is not only casual buzzers, but in some cases, some of the most fervent users eventually slow down and then stop coming to the buzz. Many of these passed users at one time called the site “addictive.” and were extremely active.
cre8Buzz has seen several “waves” of power users and casual users every several months. Many of the power users today, have replaced many of the super active users we had 4 months ago. Therefore, the new wave of users has only filled the void created by the former users departure.
This effect has hurt our ability to grow. Limiting this effect is critical to the cre8Buzz Re-Do effort. We need to determine why cre8buzz does not remain sticky and addictive and why users don’t stay with us longer.
What is at the root of these desertions? Do the members of other social media sites lose their passion quickly and move on? Is it that cre8Buzz doesn’t offer enough to keep people over the long haul. Is it because of our size and lack of hundreds of thousands of users? Why is it folk’s leave?
What do you think?
