cre8Buzz Blog

One of the most important challenges we are addressing right now is determining where to focus our efforts and what are the best opportunities for cre8Buzz’s success.

To determine our direction we had to answer a number of questions, including: What market opportunities exist that cre8Buzz is well suited to address? Are there groups or communities NOT being served by the larger, traditional Web 2.0 companies? Are there opportunities with specific, under served demographics? Is there a need within Web 2.0, the blogosphere, or social media that is not being met; one that cre8Buzz can meet?

Answering these questions is important. Getting them right, is critical, most likely the difference between success, failure or another “Re-Do”. We don’t like the idea of failure or another Re-Do, so this what we identified as the best opportunities for cre8Buzz

cre8Buzz Opportunities:

1. Underserved/Niche Communities – there are thousands of offline communities that may never have a dedicated Social Network. The cre8Buzz segmented community structure can provide niche communities with their own social network. Many of these communities are large and passionate, medical causes such as Multiple Sclerosis, Breast Cancer, and Adoption are great examples of large, under-served offline communities cre8Buzz could serve and provide tremendous value.

2. The need for content over connection - we believe that as more and more people use social media the value of connection oriented sites (like Facebook, Myspace etc) will wane. Users will expect more substance than just connecting them with friends. Sites offering, easy to find, relevant, user-generated content will benefit. Content will be KING and cre8Buzz delivers content. We are a social CONTENT site

3. Blogging/Web 2.0 Newbies – Despite the massive growth of the Internet and sites like Facebook, Twitter, Myspace etc. Web 2.0 is still in its infancy. Millions of people have yet to jump in. Newbies will be looking for a place to gain an audience, get support and meet people like them. cre8Buzz’s older demographic, friendly, mature user base and segmented community structure serves the newbie well. A whole new user is coming.

4. Promotion of Content and People – Finding good content is difficult. Stumble, Delicious etc, provide excellent tools for finding and promoting content. However, as the market grows, we believe the need will grow as well. cre8Buzz’s ranking algorithm and robust community segmentation provides a competitive alternative, especially for the Long-Tail, those relatively unknown yet talented people.

5. Desire for Authenticity- The influx of new people and information into social media everyday, has created an environment where the importance of authenticity is becoming increasingly more valuable. Social Media users will need and want to know the people and information they are engaging are real and trustworthy. The cre8Buzz buzzrank, structure, and ranking algorithm can provide this level of credibility and authenticity.

What do you think? Are these real opportunities for cre8Buzz? Will cre8Buzz be successful by capitalizing on them? Are there some we missed or are we off the mark entirely?

Put on ya thinkin’ cap, pull out those B-School papers and let us know what ya think.

It all starts here. We get these wrong and it’s a long ugly road.

Peace!