cre8Buzz Blog

We are workin’ on the b-plan. We’re callin’ it phase II. One of the key parts of the plan is to determine our goals. We needed to be clear in what we wanted to get done. This is always an interesting exercise as there are so many things you want to do and so many efforts required ya can caught in the minutia. To get clear and determine what our goals were to be we decided our goals had to meet a certain criteria. First they had to be critical to our success. In other words, if we accomplished them would we be in a much stronger position. It was critical to us to make sure our goals were key measurements of our success. Many call these type of goals KPI’s or KPM’s (key performance indicators, or key performance metrics) Second we wanted to make sure the goals were S.M.A.R.T. (Specific, Measurable, Actionable, Realistic, Time Bound).

Understanding all this we determined our goals should measure members, views, visitors, new features, revenue/cash.

Therefore, drum role please, cre8Buzz 2008 goals are:

1. 10,000 users (currently 2,500)
2. 110,000 unique visits (currently 27,000)
3. 750,000 Million Page Views (currently 181,000)
4. Launch 3 key content promotion features (features TBD)
5. Raise $100k (critical for above)

We believe these goals are a stretch. They represent 4X growth in the next 6 months. They are also user and site use specific. We have confidence in our users to spread the word, and use the site to increase the first three goals.

Raising more capital will allow cre8Buzz to improve the UI (user interface), and add some creative new feature ideas we have to increase the level of exposure the content and content owners get.

Whaddya think? Are they realistic? Should we be MORE aggressive? Are we being too aggressive. Have we missed something? Anything we should add?

We’re listening.