cre8Buzz Blog

I’m paraphrasing a famous movie line (name it and you’re a bigger movie geek than I) to note that we are getting to a point where cre8buzz is going to graduate and be forced to think about getting a job, er, revenue. What has us worried is that we really DON’T want to change the character or nature of the site, but at some point the dollars need to begin to flow in the other direction or we’re cooked. So we are looking at options/means of forestalling the likely introduction of advertising. I love analogies so here goes one: We have a social club (Elks/Lions/VFW/what-have-you, but not mesozoic) that is free. To keep it free the members are going to have to give up some of their time and , say, attend time-share sales sessions, which for our generation have displaced life insurance sales (”I have a mutual policy I think you’ll find very interesting…” -name the movie.) The good news is that the sorts of advertising we’re likely to have will be less imposing and the structure of the site will improve the chances that there might be a product presented users will actually WANT. It benefits everyone, users, us and the advertisers, to target the audience as best possible. So in the real estate area an ad might promote a new GPS-enabled service that allows realtors’ clients with Verizon service to be automatically alerted if they drive within 500 yards of a house for sale that fits a predetermined set of criteria applied to the MLS database. Now that might be of interest to the real estate folks, which increases the likelihood of the advertiser making a sale and lowers the likelihood of us getting many nasty-grams about how the ads are so annoying. I’d like to say this was all anticipated by us, and I can, because it was. See, we’re not as stupid as our avatars look!

John