cre8Buzz Blog

Gen Y or the Millenias may not be saying they are better than GOD, but they are getting closer and closer every year to believing it. According to the LA Times; a study by San Diego University says the egos of Gen Y or Millenias is just out of whack and that their egos are 30% more inflated than 25 years ago. Years of pampering, permissive parenting and banning of dodgeball have made the punk ass kids ego maniacs. But it also has given rise to youtube, myspace and all them other ego-centric sites.

For all their, it’s about me, the Gen Y got it goin on, as they are at the front of the next generation marketing and entertainment. With the good, come the bad, I guess.

So, are these folks your target? If so; how are you reachin out to em. Does your campaign put them front and center? Does it validate their ego, their network, their environment, their belief system? If not; your in trouble dawg, cause that is what they are responding to. If ya are, good for you.

Like most things in marketing ya gotta know your audience. In this case, this group knows more about themselves than they do anything else.