cre8Buzz Blog

I got a secret and I’m gonna tell all ya’ll. This is big, so ya gotta promise not to tell anyone. I mean this this is the deal, ya gotta keep it on the down low. If it were to get out, then greatness would become an everyday occurrence and how shitty would that be? So if you promise, I’ll tell ya!

Promise? OK good,

You want to be great, great at something; being a great parent, a great boss, running a great business, writin’ a great blog, being a great partner, being a great teacher or whatever you’re hearin me and you ain’t kiddin anyone, I know you do so stop frontin’ It is because of this yearnin’ that I am going share with you the secret to accomplish the fly goal. Ready?

Creativity! (pause for effect)

Yup, that is it. Doesn’t seem like much does it? Well, that is why not everyone is great. I’ve talked a little bit about this before in Be a Maverick. But, I feel it needs a bit more attention. Creativity is at the core of greatness; creativity takes time, it takes effort, it takes commitment, it is always in the presence of greatness. Let me break it down for you. Take a look at my post Bad problem, even worse response, now how could’ve creativity played this story out differently? Ya see, just turning off the Wifi is just fat lazy! NO creativity here. It is just too easy not to be creative. What could Vic’s have gotten if they stopped, asked some questions, looked at it a little differently and then responded? I promise you, it would have been a far better answer than just shut it off. There is a coffee shop somewhere that came up with a good answer and is reaping the benefits for it.

Creativity is hard, ya gotta put some effort into it. Fortunately for those of you who make the commitment, not many people like to work that hard. So ya got that workin for ya. Let me see, where are other examples I can give ya? How would things haved turned out differently if our boy George W. spent just a little more time trying to figure out how to respond to the terrorist threats instead of going the same old lazy route of, “we’re gonna kick some Arab a_ _?” Read G-money Cord’s post on Yahoo/MyBlog doesn’t look like too much creativity here. Remember my post on the National Pork Board? How difficult did they make life for themselves by NOT useing creativity. They got straight beat down and deservedly so. Creativity is the ability to respond to problems and challenges with a unique perspective.  It is the ability to get more information than would normally be available.  It is the ability to look at things completely different.  It is the commitment to ask questions rather than make statements.  It is the ability to say; “I don’t know.”  It is the ability to leave your biases at the door. It is having the humility to realize that you DON’T have all the answers. It is being committed to doing something different.  How different would things in your life, your business, your blog, or your partnerships turn out if you used creativity?  I’ll tell ya, GREAT!

Some of us are gonna be creative, some of us aren’t.

Some of us are gonna be GREAT, some of us . . . AREN’T!