We don’t want you anymore!
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I was fired today by my credit card company.
Yup; I the customer, was told that my business is no longer valuable to them. Why, because my account has been inactive (since May). This is the same credit card company, that when I had a balance was practically begging me to transfer other balances (I didn’t have any), get cash at some ridiculously low interest rate, and spend, spend, spend. They wanted me to have all the bling, bling the American credit dream deserved. They even upped my line of credit several times with out asking. I probably received hundreds of pieces of mail from them over the years. But once the money stopped coming in, well, I guess I just wasn’t valuable enough for them to let me keep that little plastic card.
That is just crazy mad, think about the time and energy and Benjamin’s baby, they spent marketing to me over the years only to just kick me and their marketing dollars to the curb. Seth Godin’s post today, Legions of the Clueless couldn’t say it any better. How lazy, short sited, and confused could this credit card company be. They had me! NOW THEY DON’T!
Who do you have? What talkers, readers, customers, supporters or the such have you turned your back on because they haven’t been active? I hope you answer zero. You spent too much time on the front end to get em. I don’t care how long they have appeared dead, until you know different, they are yours and they like you.
Like I said, they had me, now they don’t.
Let’s take a poll; how much says that I get at least one piece of marketing “junk” from them in the next 30, 60, 90 or 120 days? Who says I never hear from them again?
Time will tell, but here is the best part . . . they also have my mortgage. Guess who is gonna do the firing now?! LOL, Do ya think the right hand knew what the left hand was doing? Ooops!
Comments
You’d think, after years of learning the value of existing customers compared with the cost of acquiring new customers, these sorts of thing wouldn’t happen. “Guess who’s going to do the firing now.” To quote the commercial: Priceless.
Comment from Tim Peter on January 8, 2007, 9:56 pm
30 days? You’re kidding right? I would expect one within 3 days!
Comment from Paul OFlaherty on January 9, 2007, 11:51 am
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