Our Global Village as a Single Consciousness

The first person to popularize the concept of a global village and to consider its social effects, was Marshall McLuhan. His insights were revolutionary at the time, and fundamentally changed how everyone has thought about media, technology, and communications ever since. McLuhan chose the insightful phrase “global village” to highlight his observation that an electronic nervous system (the media) was rapidly integrating the planet — events in one part of the world could be experienced from other parts in real-time.

Marshall McLuhan believed that the media is the message: change the media, change your mind. His idea that our medias are extensions of who we are, made us wonder, how does television, internet and cell phone technology change who I am? He believed that the extension of any one sense alters the other senses and changes our world. Our many technologies change many of our senses. How does that effect our lives?

McLuhan once remarked that the one thing a fish is not aware of is water. The water determines everything the fish does yet the fish is blissfully unaware. The point is that we are the fish and technology our water.

Concerning the new status of man in technological, and media-dominated society, he said: “If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire globe, and of the human family, a single consciousness?”

What do YOU think?

June 17, 2008 |